Crucial to the business
If you do not have a handle on product data, it could mean that potential customers cannot find your products either in search engines or in your webshop. And if they find the product, insufficient information about the product can mean that the customer does not choose to buy it. The same may be the case if customers encounter different descriptions and data about your products on your various channels.
If systems and processes around handling product data are not streamlined, it can also mean a slow time-to-market. And that can have a negative impact on your bottom line.
You need to know where your data is and who creates and updates the data. And you need to be clear about how data is coming from one system to another. If you shop internationally, it is also crucial that you control the translation of your data into all markets and languages, so that customers can find your products and get the right information.
Uffe Meiner
Partner in Vertica
One unified tool for all product data
An obvious way to reduce time-to-market, ensure data quality and provide good customer experiences is to have one central, credible and controlled place where you can collect data about your products. A tool where users can easily work with data and where data processing is efficient and error-free. At the same time, it should be easy to send data out through different channels such as webshops, apps and directories in a managed way.
You get this with a Product Information Management system.
You will experience great benefits from implementing a PIM system if you recognize yourself in the text above - or if you experience some of these challenges:
- You have difficulty keeping track of data - and ensuring a high quality of data
- You can't push data to different systems and channels fast enough - and at the same time,
- you spend a lot of resources on few data to act uniformly on different channels
- You have complex categorization of your products
- You have a complex organization with many stakeholders
- Your business is in many markets and languages
PIM facilitates the process
PIM can be much more than just a data management system. When you introduce a PIM system, it is the obvious opportunity to create a plan and a flow for your data management that takes into account the organization, ownership and the process of handling data - and follow-up.
For example, in some PIM systems, it is possible to support these processes digitally by establishing rules for enriching products in relation to when a product is ready to be released in which channels. It is also possible to set rules for who should enrich the data and when, so that the system sends them an automated reminder. In this way, the system ensures that you reach the goal of product enrichment quickly and smoothly - and get the shortest possible time to market.
With PIM it is simply easier for you to make plans for the supply of product data, the enrichment of data and the subsequent distribution of data. And you can control how you want to follow up, measure and secure data.
We have been working with e-commerce for 20 years and know the challenges that you e-retailers can have with your product data.
We advise you on how to get the most out of your work with PIM solutions, and help you implement a PIM system. At the same time, we are working out a plan for how, going forward, you best handle your product data and what your data should look like.
When we help you introduce a PIM system, we set out to map your business, your product portfolio, your markets, customers and channels - and the connection between them. The next step is to set up a system that can handle your data and integrate it into and out of the system.
In the process we:
- Map data into your various source systems
- Make your data meet and be more consistent
- Identify what users expect in your various channels
- Model data in the PIM system so that products can be created, processed and enriched
- Clarify the process for working with product data
- Create a solution that gets data from sources and into your new PIM system and on to your different channels
PIM platforms
