Concept and vision
POMPdeLUX started in 2006 when Marianne Hoffmann Dyrbøl and her then business partner missed a place where they could buy quality children's clothing at reasonable prices. Through many years of working with fashion and design, the idea for a whole new concept was ready. Design and production of children's clothing - wanting to keep the price down, it should not be sold in traditional stores, but through events and its own webshop. Today, POMPdeLUX is present with their unique concept in 8 countries with the opportunity for pure e-commerce in the rest of the world.
E-commerce and social shopping
The entire POMPdeLUX business is rooted around the digital channel, where Optimizely is the central component. The business unfolds in two main channels. One channel is classic e-commerce, where customers can serve themselves through the webshop, while the other is social shopping.
At social shopping events, customers meet in a cozy and homely environment and are presented with the collection by a shopping advisor. Event attendees can view and select the styles they wish to purchase through the website or the corresponding app and complete the purchase themselves, or with the help of the shopping advisor. The app draws on the same data as the webshop, so customers can sit at home with the app and add styles to the basket in preparation for an event.
The site also acts as a booking engine, where customers can search for shopping events or shopping advisors in their area if they want to set the framework for a enjoyable event with their girlfriends.
The customer has the opportunity to personalize her profile by creating favorite lists for each child by name and age. In the long term, POMPdeLUX can use this knowledge effectively in marketing to a target group, which in many cases is not just customers, but loyal fans.
An important sales tool
The platform supports the important role of the shopping advisor in the business concept. Previously, the shopping advisor had to manually register all event participants' orders in an external system. Thus, participants did not have the opportunity to browse the catalog digitally or complete the purchase themselves.
Today, the set-up is rooted in the digital platform, freeing up time for the shopping advisor who can concentrate on providing the best advice. The solution is an important sales tool, where they can plan and manage events and keep track of how many event participants place orders, the total sales and commission.
Collection launches and sales
POMPdeLUX anually releases two new collections; a spring / summer collection in early spring and a fall / winter collection in late summer. At the start of the season and sale POMPdeLUX experiences massive peaks in the shop. During the busiest hours, customers place an order per second on average. To handle the large volume, the solution is hosted with Azure, which automatically scales up as needed.
POMPdeLUX runs numerous campaigns throughout the year. It can be anything from free shipping, to volume discounts or in connection with collection launches and sales. Unlike in the past, the editor has a wide range of opportunities to work with campaigns, content and different types of landing pages.
Mix and match and mobile optimization
POMPdeLUX is known for combining their clothing across different styles and collections. Through the feature 'Buy the set', the customer has the opportunity to purchase entire outfits composed by stylists at POMPdeLUX. The Mix & Match concept ensures customers a cohesive wardrobe so they only have to shop in one place.
The site presents the many styles in a simple, clean design, characterized by inviting product- and environmental images as well as a clear and intuitive navigation. The solution is responsive and optimized with a focus on a user-friendly and inspiring experience on all devices. This is crucial as most of the traffic comes from smartphones.
Customer loyalty and internal efficiency
With their unique concept, POMPdeLUX is innovative in a competitive industry with many players. The new solution allows POMPdeLUX to act quickly in the market. They can execute promotions and sales periods, set up landing pages and manage customer dialogue across channels. At the same time, the platform supports the important role of the shopping advisor in the business.
POMPdeLUX has digitized a proven concept with significant commercial rewards. The new platform enables POMPdeLUX to realize the digital growth potential that lies both in Denmark and abroad.
